Problem & Research
Most travel platforms in the region feel either outdated or fragmented one site for buses, another for tours, another for events. I explored local competitors and travel habits in the UAE, especially around booking intercity travel and weekend activities. The key gap? Simplicity. People wanted fewer steps, faster search, and mobile-first flow.
UX Direction
I designed around a simple idea: plan a trip in minutes, not hours. Categories like “Transport,” “Experiences,” and “Events” were made visible upfront. I emphasized intuitive filtering (by price, location, or type), preview cards for trips, and a fast, distraction-free booking process.
Ideation to Outcome
Starting with layout sketches, I moved quickly to wireframes and high-fidelity UI keeping a clean, Arabic-friendly layout in mind. I gave extra attention to hierarchy, language clarity, and spacing to accommodate both mobile and desktop. The checkout flow was designed to feel familiar and fast, reducing any booking hesitation.
Result
Though built as an assessment, the design held its own as a usable platform. It brought together fragmented travel offerings into one smooth flow, and reflected the modern look and feel expected from a UAE-based digital product.
